Shuojin Group was founded in 1995 and has achieved outstanding success across various fields over 30 years of steady development. As an automotive parts brand under Shuojin Group, GOTO has been making aggressive strides since its factory was established, earning recognition from customers. In 2024, GOTO further cemented its important position in the market by forming strategic collaborations with several Fortune 500 OEM companies.
- In June this year, GOTO signed a strategic partnership agreement with Marelli Group. As the exclusive authorized operator of wheel hub bearings in China, GOTO has engaged in deep collaboration with Marelli, both in terms of quality and market presence.
- In September, GOTO entered a cooperation agreement with Germany's ZF Group. The partnership aims at comprehensive collaboration on ZF’s brands, including ZF transmissions and lubricants, TRW suspension and brake systems, SACHS shock absorbers and rods, and LEMFÖRDER chassis components.
- In October, following preliminary market research and discussions, GOTO joined Zhipeiku Group, a large integrated production and trade chain in China. Zhipeiku, with annual sales of 1.5 billion, represents outstanding manufacturers of various auto parts categories in China. The advanced sales philosophy and pragmatic work style are fundamental elements of the partnership. Currently, Zhipeiku operates 30 provincial warehouses, over 700 regional stores, and serves more than 80,000 repair shops. GOTO, with thousands of loyal customers worldwide, views this as a powerful alliance and a strategic consolidation of resources, which will undoubtedly bring higher quality and more comprehensive products and services to customers.
The market is constantly changing, and competition is becoming increasingly fierce. However, providing the most cost-effective products with the most comprehensive service system remains GOTO’s steadfast philosophy.
We sincerely hope to engage in deeper exchanges with you so that our cooperation can transcend mere trade. Together, we aim to embark on a path of providing positive value to society as a whole!
